What Everyone Ought To Know About How to Write Good Guest Posts

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The concept of blogging is gathering momentum by the day and many people are delving into such. Now, we have all seen that achieving success with your blog does not end in making good posts and publishing them on your own blogs.

The real thing also comes by liaising with other bloggers and linking with them. One of the main methods of doing this is to understand how to write a good guest post and posting it on their blogs. However, apart from being a blogger who is looking for links, one can also write a guest blog post on a blog that treats topics and issues or niches that he or she is simply interested in.

how to write a good guest postBut you must know that guest posting does not end with just writing an article and dumping it on any blog you come across. For your guest post to be successful, there are a few things you must put in place in order to be sure you get the best out of your post. So what are those things to take care of?

Target audience

When you want to write a good blog post, you can start by following this cardinal rule and it is, make sure you are writing for a target audience. This is one area many writers have been getting it wrong. Don’t just write because of technicalities, and never write for the search engines. They will only crawl and will never read or comment on your post. These posts are meant to be read.

So, whether you are doing it for the link or because of interest, you have to write guest blog posts for humans. Make what you write as natural and readable and exciting as possible.

Make a site survey

The next thing is for you to make a survey of the blog. There are always widgets that are showing the most popular guest blog posts on the site. It can be all time most popular, most popular for the week or the popular ones for the month. Get these, read them through, look at the topics, the sentence structure, the content, headings and everything about them. This will give you clues about what the audience needs. With this, you will know what to write.

Another advantage of the survey is for you to discover the area that has never been explored in the blog. There might be a branch of the niche offered by the blog which has received less attention. You can capitalize on this and make the subject your base.

Write rich, juicy, trendy and ad rem guest blog posts

This is another aspect that you must pay attention to. There is the possibility of knowing what to write on, without knowing what to write about it. Here, you have to read wide, so that your guest posts will be rich and filled with relevant information. Check out the trending facts and make them known. You can do well here by visiting competitor blogs, and reading all their posts to gather ideas and facts.

Get an edge/competitive advantage

When you must have stolen the ideas and facts presented in your competitors blogs, you now have to give your own an edge over theirs. You don’t just go and give same information as theirs without adding a thing or two that will make yours better than theirs. This is where research comes in. Yes, Google news, bing news, mamma.com, Reddit, YouTube and Topsy will offer you ideas that are update and never used by others. With this, you can make the difference.

Now, having gathered all the information, the next thing you have to know is how to write the post itself.

Number one rule here is that you must use very simple words. Yes, the topic is already complicated, so bringing down your explanations to the 5th grade level is the ultimate, so that anybody at all can comprehend.

Make sure all the essential details of what you are proposing or explaining are contained in the post. If a visitor will have to visit another page or read another article to understand what you wrote, then you have not nailed it. Though you might link or hyperlink for some SEO purposes, the entire guest post must be detailed. Let the post have a goal it sets out to accomplish and ensure that the goal is accomplished in all who read it. The ‘how-to’ blog posts are still the best as they teach people about things.

Another thing that makes your guest posts great is the links. Make sure it comes with both internal and external links. These will sell your other works and those of the blog owner’s.

You also have to create conversation with your guest blog posts. Write in a way that you talk to the reader, incite thoughts in him or her and call upon him to tell you what he or she thinks. This is where the comments come in. If you do this well, they will comment and subscribe, because they can’t resist such.

Another thing that makes your guest blog posts great is when you fill it with facts like statistics, research, quotes and numbers. This will show you as an authority in the field and not just a shallow writer.

One other great aspect in writing the best guest blog post includes giving the best headlines to your post. Those persuasive headlines that will continue to disturb the visitor until he clicks and reads are always necessary.


To master how to write a good guest post is one of the ways to create awareness about your brand, as well as driving targeted traffic to your blog. But your post must be written in such a way as to achieve your set dream.

Image source: http://www.freedigitalphotos.net

Over to you
It’s time to hear from you. How do you get your guest posts to be accepted on authority blogs? How often are your guest post pitches rejected on other blogs? What other ingredients do you think could make our posts accepted on other blogs? Please share your personal opinion with us.

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About efoghorjos

Efoghor is a Registered Nurse turned entrepreneur, freelance writer and blogger. He currently lives in Bonny Island, Nigeria.

He started blogging in December, 2009 and ever since has not looked back. He has been sharing his knowledge in various fields with his followers online. He is a Platinum Expert author on Ezinearticles.

Efoghor hopes to do his best to give you the information he has and leave you to leverage on them to take your business to the next level of success. He tries as much as possible to give you great and unique content that would reposition you in whatever area of interest you have chosen to ply your trade.

You love my blog? Keep coming and make sure you tell your friends about Business Success Guide. I love you and I will do my best to make you happy here. Remember to subscribe to my mailing list to get all updates and promo announcements.


  1. Guest posting is one of the best ways to promote your blog, to increase your leads and traffic, to earn money online and to build brand awareness.

    So, this post would really be a big help for everyone who do guest posting, whether you are a marketer, a blogger, or just a simple person who wants to guest post in a certain blog.

    As what I’ve learned here, you need to consider some techniques to make your guest post the best. Target your audience, make a site survey, write a trendy blog post, and get a competitive advantage.

    Thanks for sharing! 🙂


    By the way, I found this post shared on Kingged.com

  2. Make a site survey – among the list that was shared, this is I guess one of the most important. Submitting a guest post without any overview is a crap! I mean helloooo? You can’t create a juicy, trendy and a rich guest post without knowing the website’s qualifications and goals.

    I think this takeaway is great:

    “To master how to write a good guest post is one of the ways to create awareness about your brand, as well as driving targeted traffic to your blog. But your post must be written in such a way as to achieve your set dream.”

    Thanks for the share! Very insightful!

    This comment was left in kingged.com where this post was already “kingged” and shared for Internet marketers.

  3. Well whenever I think for guest post. I will surely check some posts of the author which posts he/she is focusing on and from that point I will focus on providing best of it.


  4. Things about guest posts make my heart beats more faster. Hahaha!

    I have being having bitter experiences with it but I really ought to persist.

    Thanks for this Joe!

    • Hi Emmanuel,
      I am not too clear with your explanation. Are you having a bad experience as a guest blogger or you are having bad experience from guest posts on your personal blog?

      Whatever be the problem, I want to assure you that guest posts still work if handled well. Make sure guest bloggers on your site follow your site rule before approving their posts.

      If you are posting on other blogs, take time to follow the tips on this post; am sure they will help you out. Thanks

  5. Hi Efoghor,

    It sure is nice to go through your strategies and words of wisdom related to guest blogging. After reading them all, I must admit that if used the right way, these tips can ensure that one can go through a good guest blogging campaign with ease!

    My personal policy is to treat that blog, to which you are going to contribute, as my own blog. This makes sure that I treat that guest post with care and respect.

    We all love our blogs and make it a point to create and publish articles of best quality on them. So, if we treat others’ blogs as our own, then the guest posts that we will write will also radiate with good quality!

    Just my opinion on the topic. Nice tips shared by you bro. I found the link to this article on Kingged.


    • Hi Arun,
      Thanks for your quality addition. The best way to get the best actually from guest post is to treat the host blog as yours and also handle the readers with love and care. Since you want to build relationship with the new community, it is good to start that good relationship right from the first post.

      Thanks for your valuable contribution. I wish you all the best in your new site.

  6. Hi Efoghorjos,

    Well, honestly, I’ve never offer guest posts to other blogs. Maybe I feel this is not the time yet. However, this article will be useful for me in the future, when I decided to try the guest post 🙂

    Thanks fort sharing this with us, Efoghorjos.
    Have a nice week.


    • Nanda, guest posts can easily help improve your credibility and make you more popular online. So if you start posting on authority blogs now, it would go a long way at getting you quality backlinks, traffic and friends.

      Thanks for your contribution. Do have a lovely weekend.

  7. well, i was used a plugin for guest post but i can’t find interesting because no one used guest posting. i guess because of unpopular but your post is nice, now i again think to install plugin for guest post.

    • ajay, the problem with guest posting on your site is not about the guest post plugin, but it is about making your site interactive. A lot of bloggers are looking for sites with heavy traffic and interactive also. Just work on your traffic and blog commenting and you will see a boost in the guest post request.
      Have a lovely weekend.

  8. Guest blogging requires closer attention, I’ve read good and very good guest posts here, in other blogs I’ve seen really crappy content, no value to end user, only backlinks inserted, hate it, and glad Google hate it too, otherwise we end up reading crap everywhere, is too spammy like Matt Cutts says.

    • Daniel, thanks for the commendation. I just try as much as I can to see that my readers get value for their time. If I can’t get quality guest posts for them, then I should forget about accepting guest posts here.

      Thanks for the contribution. Have a lovely weekend.

  9. thanks for reply efoghorjos, and i think your right. all the problem is interaction and low visitors. and thanks for your opinion. i appreciate

  10. Hi Betty rose here,
    Great article to write quality posts, really works.
    Thank you.

  11. jems dorged says:

    to write a good article is the best but to write batter guest posts is also very useful. sir if you have more tips related to increasing traffic then please send me on my mail Id.

  12. Guest posting has been one of the powerful technique to improve the quality backlinks to a blog.But,people always do not focus on the quality of the posts they make. The article gave a very good information on the minimum things that are to be followed when you make a guest post.
    Thanks for the share

  13. It’s always necessary to make a survey on the website as mentioned in the article .It really matters.The article was really informative.Looking forward to getting more tips on blogging.
    Thank you efoghorjos

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