The bane of people doing email marketing is that they do not know the difference between one type of email and the other. Most of them go ahead to send same types of email to all customers. This is bad. You need to get it right if you must succeed and make profits.
There are many factors you must consider if you want to know how to do email marketing the professional way, so as to triple your sales rate. The first one is to know what it is and what it is all about. When you have information about this, many other things will fall into place.
Make use of an approved email house. There are numerous email marketing sellers out there. Before you make use of any of them for your job, make sure they are using the approved mail houses for their services. If you are doing the marketing on your own, make sure you go for email houses like AWeber, Constant Contact, iContact, etc. There is an avalanche of benefits that you will derive from this. All emails sent through them are guaranteed delivery inside the receiver’s inbox. They are not blocked and marked as spam because they are recognized authorities in the business. You must avoid going for services that are cheap but do not deliver on quality.
Other benefits include the fact that when you use these, they will also serve as your data base, by retaining the email lists in their mail house server. This server has enough security and backup, so you have your lists and data always secured with them. With these, you can also categorize your clients according to the particular goods and services they fall within. This makes marketing very easy and effective for you.
The next tip to do email marketing the professional way is by the use of professional copywriters. The fact is that you are good in what you are trained at. There is no way you can get it right more than the experts. It will be a waste of time if you send very appealing emails in design, with contents that cannot help your brand, your professional image or even sell your products. It becomes a defeated aim. these professional copywriters will help you with masterfully crafted copies that will come with the right keywords, proper customizations, correct logos and colors and the correct subject and titles that will make your emails look classy and yet human and compelling enough to achieve the desired results.
Do a double opt-in:
Another way to professionally do email marketing is by capturing email lists with double opt-ins. Many people will not understand what double opt-ins mean, but I am going to explain here for the sake of those who really want to triple their sales. You do this by allowing the system to send a confirmation request to all the email addresses that were submitted in your list. In the request, they are demanded to click a link through which they will confirm that they own the address and are really interested in being in the list. You need 100,000 active and conscious subscribers more than 500,000 inactive ones.
Another way to do this the professional way includes making sure that all your emails are branded with proper call to actions. Follow the call to action links, and contact those who clicked and those who did not with particular emails that is due for their situations.
You will also need to be mobile conscious. The truth is that many of the internet users of these days access the web through the mobile devices. Whenever you are designing your email, you have to be sure that they are designed with features that will also make them accessible and easily readable through the mobile platforms. The links and call to actions must also be ones that can be accessed through mobile interfaces. With this, you can also target specifics like locations and correct times.
Segregate your list:
The most important way to triple your sales by doing email marketing the right way is by making sure you send the right emails to each group of recipients. You can categorize this according to products or according to the status of customers. You must know that promo emails, marketing emails and customer retention emails are different and must be sent to different and appropriate set of customers or prospective customers.
It is imperative that you also reach all your customers no matter where they are. Online marketing makes it easy for goods and services to be sold to people wherever they are and you must leverage on this. Ensure that your ads are placed on networks that are accessible to the whole world. The social media is the best way of doing this at the moment. Again try and place banners, call to actions and opt-in lists that are not blocked in some locations, areas, countries of zones.
The last but not the least is not to be content with any number in your list. Continue to grow your list all the time. Get all who subscribe into your customer list to fill sign up form on your site. Welcome the new ones with auto-responders. Let them know about your products, and push them back into your site for more business.
Email marketing remains the fuel that drives the engine of your online marketing campaigns. Knowing how to do email marketing professionally ensures you maintain a list that helps you keep in regular contact with your customers and eventually ease the sales process. Following the suggestions made in this post would help you make regular sales without really doing extra work.
Over to you
This write up was not intended to be exhaustive; I might have omitted some important points here. So, you are free to add your own voice using our comment box below. What email service are you using to build your list? How regularly do you make sales using your list?
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