Trade shows and conventions are a proven method to increase a business’s bottom line. According to the Las Vegas Convention and Visitors Authority, in Las Vegas alone, over five million people attended conventions in 2013. In order to stand out to the masses, exhibits for trade shows must be unique and creative.
If your business is going to exhibit at a trade show, you need to know what your choices are and what will work best for your business type and budget. Exhibits for trade shows can range between two story extravaganzas to simple pipe and drapes.
Types of Exhibits for Trade Shows
1. Tabletop Displays – These exhibits for trade shows typically involve a small metal frame that has graphics panels attached. This is a lightweight and very affordable option that can be quickly and easily set up and taken down, and it sets right on the top of the table without any special installation concerns or extra effort.
2. Pipe and Drape – Any booth rental may benefit from a pipe and drape pick, and often the event contractor can provide this type of exhibit when desired. Pipes and crossbeams are used along with fabric for draping, and the finished result can be spectacular with a little care.
3. Table Covers – These exhibits for trade shows may also be called throw covers, and they can be custom printed to reflect your business and products for a very reasonable cost. If you are not using any tables in your area then these may not be needed, but if you have tables they can be a good way to increase the appeal of your booth and your brand exposure.
4. Banner Stands – If you want smaller exhibits for trade shows, because of the size of your booth rental or for other reasons, then banner stands may be a great choice. A standing frame is utilized to hold a single panel of graphics, and this is a simple but very effective method that is quite popular.
Types of banner stands include:
- Tension poles
- Retractable displays
- Telescoping stands
- Heavy bases for outdoors
5. Pop Ups – Pop up exhibits for trade shows are convenient to use and one of the lower cost options that you have. A graphic panel that is flexible is attached to a stand, and the display pops up with little effort and very few set up steps. These are also easy to store and transport, and they are a common pick for vendors.
6. Panel and Frame – These exhibits for trade shows are frequently chosen for a booth rental because the design consists of panels and frames that easily lock together and can be quickly set up on the trade show floor. They are reasonably priced and convenient.
7. Modular – A modular booth rental or purchase can be a fantastic decision for some people. This option has a standard structure and involves a single unit instead of many various parts and components. This type of exhibit can weigh a little more than half of a customized pick, and that can be a big consideration in many cases.
An advantage of modular exhibits for trade shows is the different sections can be rearranged to suit your needs. It is relatively simple to move elements to accommodate different venues.
8. Custom Exhibits for Trade Shows – Customized exhibits are created from scratch, and based on your ideal design goals. These are typically a more expensive option to choose because of the additional work and planning involved, but you can get a unique appearance no one else can duplicate.
Choices abound for custom exhibits and can utilize a small space or occupy a large area. It is even possible to go upward with two story exhibits. The possibilities are almost endless.
9. Hanging Banners – Hanging banners are one of the most popular exhibits for trade shows. These banners will hang above your area, and they can usually be seen from across the floor and help visitors locate your booth quickly and without a lot of effort.
10. Booths – A booth rental as one of your exhibits for trade shows can be a smart idea. This is a space that is already set up for you, all you have to do is staff it and meet with visitors to your area. This can be expensive in many cases, and a bigger budget may be needed to choose this type.
The Stakes are High so Make the Right Choice
ExhibitSurveys.com states that 81% of trade show visitors recalled stopping at a company’s booth. Choosing the best exhibits for trade shows is tantamount to success. You can use one of these 10 types of exhibits or combine a few to make your trade show booth a winner.
Author bio: Elizabeth Crane is a founder of the Las Vegas International Press Club. She is an avid writer and researcher about trade shows and conventions. Her articles have been published on several websites including the Design Factory website.
I can recommend custom exhibits for trade shows, I see you mentioned them too, the truth is nothing can make you stand out from the crowd with something unique, very unique and nobody can replicate.
I agree. If budgets can afford the cost, custom exhibits for trade shows are the way to go. You can get so creative and really stand out. At some of the larger conventions, like CES, you get to see so many cool custom exhibits. It’s fun to go just to see what type of booths companies have designed.
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Glad you are enjoying the blog Emmanuel. There is so much good information here.
Hey Elizabeth Crane, I read this blog where you are giving ideas of arranging an exhibition, that’s really useful for Exhibits for Trade Shows. But especially, I really like the banner Stands idea.