How to Have a Successful eCommerce Store Sale

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Today in the age driven by technology we have a lot of options as ecommerce has grown and will continue to do so in the future. People have started developing websites for numerous products and services and are successful in their venture. Things are easy as compared to in the past as most of us have access to the internet. One does not need to go out to shop for things anymore as you can easily order it online on any website that offers products of your choice. Almost everything has become simple, easy, quick and cost effective as it is getting digitilized.


If sales have been down lately on your eCommerce site, there are some things you could do to boost sales and also attract new customers in the process. Internet shoppers are very savvy and are usually aware that shopping online can save them a lot of money in comparison to shopping in physical stores. If you have been selling your retail at full price, it will be very beneficial to you to have a sale every now and then. While customers will be paying less for the items they purchase during the sale, there are benefits that can outweigh the downsides of selling your product for less.

Using Promo Codes

Many Internet shopping sites use promotion codes to allow their customers to get extra savings on items during checkout. A smart move for the eCommerce store owner is to make promotion codes available through email to regular customers or those who have signed up for notifications from you online store.

If you haven’t already, set up an option for customers to receive promotional emails from your website. Then, periodically, offer a promotional code for a certain percentage off or for free shipping during a limited time period. You can also use this email list to send out notifications about new items in your eCommerce store or a regular newsletter. These emails will keep your eCommerce store on the customer’s radar even during times that you aren’t having a sale.

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On the days that you do have promo codes available, you’ll find that your sales will increase. When customers are visiting your site during promotional savings, they are more likely to return and buy things at full price later.

Making a Sale Work for Your eCommerce Store

Another benefit of a sale is that it can help you make room for new items, especially if your eCommerce store has seasonal stock, such as a clothing retailer. I came across this discussion recently on how to reduce inventory without losing profits, and felt it might be of help to you if you have been wondering how you do same for your eCommerce site. If you have decided to use promo codes, you can use them for specific items only, so make them available for the inventory that you want to reduce.

Another way to have a successful sale that helps you get rid of excess items is to create a sale section on your store’s website. This will allow you to move items into a specific category and mark them at a reduced price. This way, you control which items receive the discount. Online shoppers are likely to browse your sale section and you are likely to see a reduction in the inventory that you need to move out.


Online shopping is very popular, but shoppers are so accustomed to promo codes and online sales that if your eCommerce store always offers items only at full price, you could probably lose business and loyal customers. Keep them interested by making your sales varied. Moving extra inventory and creating a new customer base, are both ways you could use to increase your eCommerce store’s profits in the long run.

Do you have other ideas that could help make more sales on an eCommerce store site? Please share your opinions with us; we would be glad to experiment with your ideas for better results. Please share with your friends. Remember to join our mailing list to receive our updates and promo announcements; like us on Facebook, follow us on Twitter, add us on Google+.

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    November 5, 2013
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      November 6, 2013
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