The paradigm of communication has evolved. Nobody on this earth can deny that the internet has pretty much reshaped the world and how we interact within it. Social media has recently become the most important thing in the daily lives of vast majority of the population, especially the younger generations. This may sound a bit of an exaggeration but it really isn’t.
Image source: Free Digital Photos
How does Social Media affect our business practices in general? How does it affect you personally? Maybe these are questions we should ask ourselves. We need to take the changes that social media is bringing into our lives more seriously. The good news is that though it be affecting life and business greatly, one need not possess a to understand these changes.
So now we come to ask the big question: Can social media really take the place of face to face interaction when engaging with customers?
Yes, it can!
1. Video Conferencing for Business
Not all business transactions are dealt with on a face to face basis. Sometimes, people are just too busy to travel here and there just to talk to people. Hence the success of the E-mail. However, as a rule in business, it is always better to meet up and play golf face to face with your client rather than sending messages via the internet. It just produces better outcomes and even strengthens relationships between people making future business transactions a whole lot easier. Emailing could not suffice for this. But social media can!
Social media is limitless! There is nothing you can imagine that is not at least on social media post yet! Social media has proven itself to be the better communicative tool for businessmen through the emergence of video conferencing. It’s very efficient and saves up on the cost of food, drinks and a game of golf. Although it isn’t exactly meeting in person, it is indeed meeting face to face.
2. People Find It Easier
There was a time when sales was about knocking door to door and dialing random telephone numbers to introduce a product in hopes of selling enough in time for dinner. The internet has changed that concept entirely. Online shopping is the new craze of all sorts of shoppers be it gadget enthusiasts or designer bag collectors. Going online and buying something saves a lot of time, effort and even money. You can have something delivered to your doorstep without moving an inch away from your keyboard. And the best thing is you don’t have to talk to anybody about it! A product is no longer only as good as the salesman says it is. Type in a few words in Google to find reviews and know whether a product is worth spending for or not.
Image source: Free Digital Photos
No, It can’t replace all engagement.
1. It is as bad as it is good.
Social media certainly does have an innumerable number of benefits to the human society. However, just as it can be a good thing, too much of it can also degrade you as a member of society. It restricts body language and creates relationship gaps in the non-cyber world. The qualities of spending time with your friends and family in the flesh can never be replaced by social media. We need to interact non-virtually as human beings and that is a fact of science. All of this also apply to your relationships with your customers. If you do not interact with them in the flesh, it is harder to build trust and relationships with strong foundations.
2. Personal Relationships/Bonds
Nothing can truly replace face to face communication between you and your client due to the fact that we, as social beings, cannot truly establish a personal connection without seeing the other party. Sure, there may be video conferences to somehow make things easier, but it will never give a person the kind of connection or bond that a face to face meeting can give.
We must embrace the gifts that technology allows us to enjoy. However, we must not lose our own sense of humanity, especially with creating bonds with our fellow human beings. A business is more than just a money making endeavor, just as your customer is not merely someone you take money from. Face to face communication is the greatest way to build secure and true customer relationships and with a little help from social media, it can be much easier to maintain and achieve.
What do think? Can social media engagement replace face-to-face interaction with your customers or any other person? Do you think face-to-face interaction still promotes personal bonds? Share your opinions with us by leaving your comments in the comment box below. Please share this with your friends if you love it. Remember to join our mailist using the link below. Thanks for being a regular reader of this blog. God bless
+Celina Conner is a Yoga Instructor, a holder of a Marketing Diploma and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.