A blog’s back end has several configurations and technicalities in terms of setup. As a webmaster or online marketer, you need to make sure that visitors are always satisfied with the navigation, layout and design and content of your site. But all these will be put to nonsense if it takes too long for your page to be completely loaded, especially now that site speed has been added to the ranking factors in the SERPs.
Now there’s a new way to optimize your site speed, and this is by self-hosting a CDN (content distribution network) server. may not teach this yet, but there are online tutorials on how this is done. In this article, we will discuss the advantages of implementing a self-hosted CDN server.
Advantages of Choosing to Implement and Self Host a CDN Server
1. Set Up Cookie-less Server
Having a self-hosted CDN server will enable users to access cookie-less server. This means that they will be accessing static content like images and style sheets from a domain that sets cookies. The implication is that all subsequent HTTP requests for that domain would not include cookies and this will improve the site’s loading speed and performance. The end result will ease down the burden of processing several files with an average of 300 kb each from the main server. As such, there will no bloated requests and the number of expires, trips to the server and cache controls will be reduced as well.
2. Limited Latency
CDN takes load off the central server. Since your site visitors can be from anywhere in the world and your hosting site is only in one place, the distance the information must travel may be very far. In relation to setting up a cookie-less server, you are distributing static content and utilizing capacity from another host from the nearest possible data center to their geographic location. A self-hosted CDN does not take account of the location but just loads your website from a local server. The gained benefit is that loading will be quicker even for heavy graphics because the CDN works to keep “travel time” or downloading time to a minimum. Limited latency results to a steadier and more reliable site performance.
3. Increased Sales Conversion
An optimized site can make up for increased sales conversion. How is this possible? Self-hosted CDN servers allow your site to render faster. Case in point: When Amazon applied this, the giant online business reported a 1% added revenue for every 100 milliseconds reduced in site loading time. It was found that potential buyers are keener to explore a more responsive site than one that takes forever to load. This comes with the thought that a blog or website is composed of a library or collection of files. When all these files are optimized, they will be served faster.
4. Lower Bandwidth
Again, because you’re feeding a lot of your static content straight from the CDN’s servers, implementing a CDN in your website tends to lower down your server’s bandwidth usage. The file serving task of your web server will be separated from the site rendering task thus reducing the load on your server. In effect, you are also lowering down the processing memory being used by your servers.
So going back to the question, should you implement and self host a CDN Server for site speed optimization? You know the answer is yes. Google posits that site speed is a running factor in ranking websites. The fact is that it’s not only Google who says that self-hosting a CDN server is a best practice but also Yahoo!’s website optimization, called YSlow! You now have the edge of tapping the advantages of using a self-hosted CDN server to optimize your website.
Deploying a content delivery network for your website is not that difficult. The approach is simple and resources are easily available. Invest some time to learn and apply a self-hosted CDN to see improvement and great results.
Now, do you use self-hosted CDN server on your blog? How is your site speed since you implemented it? Has improvement in your site speed resulted in any improvements in your revenue too? Share your experience with us! We would like to hear from you. If this post is helpful to you, remember to share it with your friends.
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+Celina Conner is a Yoga Instructor, a holder of a Marketing Diploma and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.