PageRank Update: Is Google Going to Scrap PageRank?

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Google PageRank update has become hot news in recent time. A lot of bloggers and webmasters were disappointed when against all expectations, Google failed to do updates in the months of May and June. Everyone is afraid of the next step the internet giants may take next.


Google PageRank updates have always been done on a quarterly basis every year for some years now. The last two took place in Nov 2012 and Feb. 2013. So everyone expected the next one to be by May 2013; but behold May came and was gone. No update! Then came the month of June and from 1st to 30th nothing still has happened.

Rumours began to make the rounds that Google has cancelled PageRank updates because it was no longer useful. A lot of people began to write what they imagined about the whole drama. But is Google going to scrap PageRank? Are they dumping it for some other ranking system like Domain authority?

You may have noticed that during this period of unusual silence, the popularity of Domain Authority began to soar to the sky. People began to resort to DA as a temporary (so I thought) way of deciding a blog/website’s relevance. Advertisers began to insist on advertising only on sites with DA 25 and above. This insistence lent more credence to the rumours that Google PageRanks might have been dumped and that domain Authoriy is now the new metric for ranking websites and blogs.

Is Google going to scrap PageRank?

It is hard for anyone to say for sure whether or not Google is going to scrap PageRank. But I can say from my personal observation that Google is unlikely to scrap PageRank. Why do I think so? Blogs and websites are a substantial source of Google’s income online. With over 181 million blogs in the world as at 2011 (the number is still growing fast) and several millions of websites, it is unthinkable that Google would want to lose grip of the metrics for ranking those sites. Google loves to be relevant and remain in charge.

What I think?

I think Google is pissed off with the number of spamming sites, low quality sites and blackhat websites that are not giving advertisers quality for their moneys. A lot of advertisers have their arms twisted by bloggers and website owners who have failed to produce quality content, improve user engagements on their sites or have altogether adopted dubious means of making money without working hard to earn it the legitimate way.

Panda Update:

Google Panda Update was originally intended to track websites and blogs with low quality contents, low trustworthiness, etc and prevent them from getting to the top of search engine results. Sites with poor layout, slow speed, poor user experience, etc were also targeted originally by panda update. So those sites that were found wanting lost their SERP positions and relevance.

Penguin 2.0 Update:

Google Penguin Update now came with the intent to filter out those websites and blogs that violated Google Webmaster policy by indulging in blackhat SEO practices, keyword stuffing, link cloaking, link schemes, duplicate contents, etc and make sure they were not ranking above legitimate, quality sites in the search engine result pages. However, in the course of filtering out those culprits, a lot of good sites got affected and lost their rankings and traffic.

Post Penguin 2.0 update:

One of the reasons which I feel have over delayed the PR update is the post Penguin 2.0 update recovery for websites unduly punished by Google’s wrong judgment. Google has to be sure that those sites regain their worth and respect before doing a new update. Otherwise the new update would still keep them in their relegated positions. I feel that the number of sites affected would have been too much to investigate and make corrections within just few weeks, hence the delay to do a new update

Another possible reason for the delay is that Google does not want pagerank update to be easily predicted by bloggers and webmasters. It was always easy for webmasters to predict the next updates and start doing all sorts of unthinkable things in order to try to deceive Google into giving them a higher ranking. But now that everyone is left in the dark, it is difficult to know when to expect the next pagerank update and start the panic-triggered blackhat SEO practices, spamming blog comments, urgent backlinks building, etc. Everybody has to be caught unawares this time around.

Please note that I am not speaking as a Matt Cutts, Larry Page or any other Google representative, but I am just making my personal observation. You are free to also tell us your mind or what you feel about this whole delay and how it is affecting a whole number of websites you know of.

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My advice on Pagerank?

It is true your site might not have been hit by any of the Panda, Penguin or Penguin 2.0 updates, but you need to be on the safe side. You need to be prepared for the next update because I believe Google will roll out a new PR update as soon as their house has been put in order. Only those who are prepared to enjoy the benefits of the new ranking which I also feel might get some form of compensation for the excessive delays would really get the juice. So how do you get prepared for this?

Avoid Blackhat SEO:

Google is already annoyed, and they are going to descend more heavily on sites engaging on blackhat SEO practices this time around. So in order not to be knocked out completely from the Search engine result pages, you must stop those practices forthwith.

Provide more quality:

Google loves quality – quality content, quality website design, etc. Your blog readers also love quality. Give it to them and enjoy a better engagement on your site. Advertisers lose money when your poor blog layout keeps driving away visitors and keeps increasing your bounce rate. The better the quality you provide the more you are going to be loved by all. If your quality improves, your PR is also going to improve alongside.

Stop excessive backlinks:

Excessive backlinks building through spam comments, link buying, link field participation, etc should all be stopped. Excessive backlinks optimization through the use of one keyword you are trying to rank for should also be stopped. Let things happen naturally. Let other sites link to your quality works/content. Building quality links from authority sites rather than thousands of poor quality links remains the best way to get better ranking.

Improve your site speed:

Google is already removing sites with very slow loading speed from their first page. So if you have quality content but your site speed is as slow as a snail’s, you are still likely to have a horrible experience in the hands of Google. Adsense Publisher Scorecard is already scoring slow sites ‘Red’. So do something fast about your blog loading speed.

Stop keyword stuffing:

Stuffing of sites with keywords is no longer fancied by Google. Avoid using the same keyword on your post title; H1, H2 and H3 tags; meta keywords, meta descriptions, etc because you want to rank for such keyword. For example, how would it look like if you are writing a post and you want to rank for the keyword phrase “How to improve Google PageRank” and you find that phrase up to 20 times in a 500 words post?

Conclusion

Google PageRank still remains relevant in determining the ranks of websites and blogs. Websites and blogs with better reputation, user engagement, quality content, fast loading page speed, etc would rank better in the next update and subsequent ones. Do something positive about your site today and remain relevant.

What do think about Google Pagerank? Is Google going to scrap Pagerank? Share your personal opinions with us. Tell us whether your site PR was affected in the last Penguin 2.0 update. If you love this post, please share it with your friends. Please like us on Facebook, Follow us on Twitter and add us on Google+. God you pals.


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