The Do’s and Don’ts for Pitching a Guest Blog

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Pitching a guest blog requires the basics of doing your homework by studying up on the blog owner and the blog’s details before pitching an idea for a post from you. The pitch is the first most important thing to successfully become published on the blog. The second most important is to write a quality blog but this article is all about the pitch.

You goals when pitching a guest post idea are to stand out from all the other bloggers who are pitching ideas and grab the attention on the blog owner or editor. Learning the Do’s and Don’ts for pitching a guest post is one of the best ways to help ensure your success.


Edit and proofread your email:

This reminder might sound like something everyone already knows, but many people will send out a pitch email with mistakes and poor grammar without a second thought. This is also a good way to be ignored by the blog owner or editor since they are looking for quality posts and this is their first impression of you.

Pitch an on topic idea:

Pitching an idea that is general or one that doesn’t match the blog at all is another way to be ignored. Once again, do your homework. Plan an idea that gives readers a different perspective or something they don’t know about the topic so that you stand out from the crowd.

Recommended reading:
1. 7 Ways To Drive Away Your Blog Readers
2. 5 Taboos You have To avoid in Blogging

Get personal:

Address your email by the name of the owner or editor (and make sure you spell it right) and include details from their blog, so it doesn’t feel like your email is a form letter that you mass mail out to everyone.

Include examples:

Don’t forget to send examples of your work, usually up to 3 links to your top pieces, so the blogger can see firsthand what type of work you do.

Stay short and to the point:

Blog owners are busy, so keep your email short, clearly include the idea for your guest post, title, a couple sentence outline about the post and a few sentences about you.

Pitch more than one idea:

When you send variety, you give the blogger an opportunity to pick something special for their blog and reduce your chances of being declined. Sometimes the idea you thought would be accepted isn’t what they are looking for or they are already working on that topic, so by sending more ideas you increase your chances.

Write solid outlines:

Include the title and a short description for each idea you are pitching. Include keywords that match the blog you want to write for.

Once accepted, produce a completely ready to post article:

The blog owner or editor should just be able to copy and paste a ready article with no additional work, especially if you want to be invited to write again. Include complete formatting, your byline and add any images you might be including on your own server and attach to the email. Have the post 100% ready.


Give a poor pitch or no pitch at all:

Blog owners are generally very busy keeping up with their blog content. Don’t send out an email that doesn’t contain an idea of what you want to write about. Include topic ideas and possible titles you intend to write about in the guest blog.

Don’t include opinion topics:

No one really cares much about your opinion, they would rather read content that educates them or gives them valuable information to use in their own life.

Don’t include your affiliate links:

This isn’t your blog and it’s rude to include affiliate links in the article or email. People will see your affiliate links if you interest them enough in your writing to come visit your blog.

Don’t write the guest post before you pitch the idea:

The owner might want something different or might not like your idea at all so don’t waste the time writing before you have pitched (unless you are looking for the practice or are confident you can post it elsewhere).

Send form emails:

Be personal, let the blog owner or editor know you actually read their blog and checked it out.

Following these do’s and don’ts will have you accepted as a professional guest blogger and have your ideas accepted more often. It’s mainly about manners, so just think about how you would like treated when pitching your topics.

Photo credit: Ed Yourdon / Foter / CC BY-SA

Dan Ripoll is co-founder and CEO of, a trusted guest blogging platform used by website owners looking to increase the authority of their websites


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