How to Target the Right Customers for Your Business

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A large part of making conversions and being successful in business revolves around attracting highly targeted customers. Otherwise, you’re wasting time if you’re not bringing in qualified leads. Let’s now discuss some ways to find your business’s demographic and target the right customers.

Determine exactly who your target audience is

This will ultimately determine the types of products or services you offer and what marketing strategies you implement. For example, maybe you have a narrow target audience that primarily consists of younger people between the ages of 18 and 35. Maybe you have a broader demographic that includes the population as a whole. Understanding who you are trying to reach will help you find the right customers and should help maximize sales.

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Once you know who your target audience is, you should make the effort to ensure that your products or services appeal to them. To accomplish this, you should think about what problems your customers are facing and how your business can provide a solution. When customers buy something, it’s because it fulfills a need or solves a problem they have. For this reason, it’s crucial that your tailor your business so that it effectively adds value to your customers’ lives. Understanding this simple detail should help you target the people who will result in sales. You might also think about what their fears are figure out ways to work past them. For example, if your customers are afraid that your product might not work, you might provide a money back guarantee if they’re not completely satisfied. 

Online marketing

 It’s critical that you connect with customers by advertising on the websites they use. For example, if you are a fashion designer trying to appeal to women, you might want to use Pinterest because of its large female demographic. You might also want to compete for keyword phrases through search engine optimization so your website will pop up when customers perform a search query. Basically, you need to determine where your customers are going online and reach them through those mediums.
In addition, it’s smart to take advantage surveys for customer satisfaction to make sure that you stay on track. Regardless of the type of niche you’re in, it’s critical to get customer feedback. This will let you know what you’re doing right so you can keep doing it. It will also let you know what you’re doing wrong so you can take the necessary steps to correct the problem. 
Author Bio

Melisa Cammack is a freelance writer, wife, and co-owner of a small doggie day care business in central Portland.  Using EFM (enterprise feedback management) and surveys for customer satisfaction, Melisa and was able to get a firmer grip on her customer’s feedback, and upped satisfaction levels for both her canine and human clients.


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    December 23, 2012

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