E-mail marketing is when direct messages are sent containing a commercial message to a group using electronic mail. Every single email that is sent to a potential customer would be classed as e-mail marketing. It usually involves using email to send advertisements, to request business or to solicit sales and donations. E-mail marketing is meant to build loyalty, respect and ultimately a brand image or awareness of the company. E-mail marketing has become immensely popular with companies in the recent years for various reasons. Sending e-mail with the intent to create new customers or alternatively, convincing current customers to purchase something immediately. It also involves adding advertisements to email messages sent by other companies to their customers. Additionally, research shows that an estimate of $1.51 billion was spent just by United States firms on e-mail marketing in 2011 and will eventually grow to a colossal $2.468 billion by 2016. Why do Companies rely so heavily on Email Marketing? – -Firstly, an entire, exact return on investment can be tracked (“track to basket”) and has also been proven to be high when done correctly. Email marketing is usually reported as a second option to Search marketing as the most effective online marketing tactic. – Advertisers can reach incredibly satisfactory numbers of subscribers who have opted to receive email communications on subjects of interest to them. – Almost 50% of American internet users check or send email on an average day, with email blasts that are delivered between 1am and 5am, which out performs those which were sent at other times in open and click rates. – Electronic mail is extremely popular with digital marketers, rising an estimated 15% back in 2009 to £292m within the United Kingdom. – Additionally, companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States controlling the assault of non-solicited pornography and marketing act and marketing act (CAN – SPAM), the European privacy and electronic communications regulations 2003, or their internet service provides acceptance use policy.
Katy is an entrepreneur and in her spare time enjoys blogging about technology and business. She has recently ran her first email marketing campaign
which was a huge success.