Facebook (FB) has over 800 million active users with over 200 million appended in the year 2011. Twitter has more than 100 million active users each month with the growth of visitors up 60 percent this year. That indicates social media has turned out to be an invasive part of the digital life and culture around the world. It is necessary that the brands comprehend how their customers and fans communicate with them on Twitter and FB if they expect to use these powerful platforms to develop their business.
As a business owner, you should be aware of strategic brand management. There are some good practices when it comes to typical business branding and making use of social media is also no different in terms of this. You need to setup a guide for your business so that individuals functioning with your social media comprehend your policies and objectives.
Social Media Marketing is only the Beginning
The social media campaign for your business is sure to include one part as functioning with management programs or external social media apps. Just remember to use some of the best practices for such sites also. There are chances that the analytics part and social monitoring can be mishandled and thus find ways to get rid of any kind of abuse before it turns out to be severe. When you form this document, maintain firmly your brand identity.
Set your Social Media Objectives
The first very important thing you have to do for branding in the social media age is to set your social media objectives and then prioritize the goals that you deem to be important. There are many reasons as to why many businesses make use of social media for marketing. Your objectives could be to find new customers, to find out what customers’ opinion about your brand, to educate them, and also to share info with them. This helps to drive traffic, market research and to develop a fan-base.
Few of the common social media goals include drive a larger audience towards your business, reach out to a wider audience with information about your products and create a buzz-word amongst them- the more they talk about your products, the more is the awareness about your business spread.
Irrespective of what your main focus is, many businesses start with building a community, without which you cannot start interacting, marketing or selling. So, pen down your social media objectives and make it your mission.
Find out the best practices
Investigate each and every platform and find out as much as you can about each of them. Make a list of the best practices that you feel will suit your business from what you’ve learnt. Once this list is ready, make sure that you as well as your employees follow them. Include regulations about the language, tone, graphics, content, and multimedia.
Get Professional Advice
Last but not the least you may be an expert in your business, but not in social media field. So, it’s advised to get advice from a professional and seek help about the guidelines for brand management. This will assist to overcome any of the mistakes that you would have committed unknowingly. Experts can also suggest few more new trendy and constructive practices to get a good result.
Just follow these tips and more than that ensure that they are put into practice efficiently so as to achieve a great brand name in the social media age.
Remember, the last thing that you want is your brand to die due to a lousy social media marketing campaign!
Lewis has been helping organization of all sizes in brand management, online marketing, and he has helped several businesses such as Big Dug improve their through put and market reach efficiently.