Video is proving to be one of the most powerful marketing tools around, but making an impact with your content is much more than breaking out the camera, recording something, and uploading it to YouTube. It can be a difficult process, and one of the hardest parts is often figuring out what is the best idea to go with. Luckily, we have put together three easy content generation ideas for the benefit of the novice video marketer.
1. Replay Events
Are you planning on hosting a benefit party, tradeshow, or convention relevant to your industry? If the answer is yes, then that content would make great fodder for your video. More than likely, people who attended or wanted to attend, will be looking for it, so don’t allow this opportunity to pass you by.
So whether you have a network of cameras or just one, get someone to film the most important parts of your event so you can share those moments with the members of your audience who will likely search for it online. This exposure could go a long way in boosting attendance for your next gathering.
2. Educate Your Audience
How-to articles are very popular with internet users who are looking to learn how to complete a specific task. When ported over to the video medium, that same format tends to be even more powerful. Something like this could really go over well with your audience if you simplify it by outlining the process of completing that task in steps.
Whether you use the how-to format or aim for a more extensive tutorial, just know that educating is a very effective way to use video. Many people do not want to read paragraphs of content to figure out how to do something, but most will not mind being taught when they can actually visualize what it is they need to do.
3. Conduct Interviews
Do you have connections in your industry? Perhaps with an analyst, journalist, or CEO of a leading company? If so, get them to sit down for an interview and use that for your video marketing material. This could be a great way for your audience to get to better know a particular person or topic. You could also take a similar approach, but instead with an internal twist by interviewing members of your team. Viewers may love to get to know the employees, executives or other players who make the operation tick.
Creating solid video content people will actually want to watch is not always as easy as it may sound. This is another one of those cases where it is more about your audience and less about you. But when you have a few good ideas to work with, you will learn that coming up with that content isn’t as challenging as you once thought, either.
Chiko Noguchi is a best practices activist and advocate for a leading provider of email marketing services.