Online and Offline Businesses: Differences Between Them (Part 2)

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7.    Staffing: A lot of staffing is needed to run an offline firm. Though it may be expensive for the marketer, it provides employment opportunity for a lot of people. But online, only customer care staff, writers/freelancers and web developers easily get employed most times, making a lot of people to remain Jobless.
8.    Information: It is easier for a potential buyer to visit your online site and if not satisfied with your products/services, he can easily get information as to where to get what he wants by simply taking a look at the contextual ads on your site. It is almost impossible for an offline marketer to provide you with information concerning his competitors. If you can’t get what you are looking for, you pay another transport to continue the search.
9.    Time: offline businesses are limited by time constraint; they are hardly open for more than 18 hours a day. In some cases they don’t open on a particular day of the week. The business could be shut if the sole proprietor needs to travel or attend to other pressing issues. But online, your business is open to customers 24hrs daily, 7days a week and 365 days of the year. You can attend to other issues while the system runs itself especially if automated. This makes it possible for anybody to buy from you anytime, any day, anywhere, irrespective of location and time of the day.
10.     Speed: The speed of transaction is faster online with the use of e-mail, automated system etc. If you pay for digital products for instance, you can download them immediately from any location in the world, even from the comfort of your bedroom so long you have a computer and an internet connection. But offline takes several hours or days to get goods delivered.
11.     Success analysis: you can easily analyze your business success online e.g. by using the Google analytics to check your stats, visitors to your sites, hours spent by each visitor, keywords used in reaching you. Besides you can also track your sales. But offline it is difficult to have a proper analysis. 

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